Big & Fresh had been on the supermarket shelves for more than 10 years and was long overdue a refresh. We kept the established themes, but re-worked the typography and illustration, giving the pack a cleaner and more confident appearance.
Big & Fresh
Big & Fresh had been on the supermarket shelves for more than 10 years and was long overdue a refresh. We kept the established themes, but re-worked the typography and illustration, giving the pack a cleaner and more confident appearance.
TO SUPPORT THE LAUNCH I VISUALISED A NEW WEBSITE WHERE ALL THINGS were ‘BIG’.
Project produced as a Senior Designer at Ape Creative All images copyright to Ape Creative 2024
