Pembree Identity

Pembree is a mountain bike component manufacture based in East Sussex.
Their vision was a simple one, to adopt an ethical, transparent and ecologically sustainable manufacturing stance. They wanted a brand that would reflect that.

One of Pembree’s main benefits to customers is the ability to customise any component and its Pedal4Pedals scheme. Simply return old or broken pedals for a discount on new ones. All to help reduce material waste in the manufacturing cycle.

REUSE & REMANUFACTURE

Working closely with the founder of Pembree we agreed the logo mark had to reflect the products strengths and reusability. This resulted in a simple word mark with the base of the ‘P’ offset to illustrate the reusable nature of a Pembree component. Swapping old for new.