Pembree is a mountain bike component manufacture based in East Sussex. Their vision was a simple one, to adopt an ethical, transparent and ecologically sustainable manufacturing stance. They wanted a brand that would reflect that.
Pembree Identity
Pembree is a mountain bike component manufacture based in East Sussex. Their vision was a simple one, to adopt an ethical, transparent and ecologically sustainable manufacturing stance. They wanted a brand that would reflect that.
One of Pembree’s main benefits to customers is the ability to customise any component and its Pedal4Pedals scheme. Simply return old or broken pedals for a discount on new ones. All to help reduce material waste in the manufacturing cycle.
REUSE & REMANUFACTURE
Working closely with the founder of Pembree we agreed the logo mark had to reflect the products strengths and reusability. This resulted in a simple word mark with the base of the ‘P’ offset to illustrate the reusable nature of a Pembree component. Swapping old for new.
ZERO PLASTIC
All products are packed using plastic free and recyclable packaging, but sturdy enough to be shipped worldwide.
“James has taken our brand from a life long ambition to a reality. With his creative thinking and craft, he has given us a brand platform that is fast growing and with global ambition”
