Performance Pathways

Performance Pathways approached me with a challenge to name, brand and build an online sports education platform that is world leading in its sector. We built a team of designers and developers to collaborate with the client from the very beginning and made sure their vision translated across multiple touch points.

The aim was to build a brand around Performance Pathways vision, to be the leading platform and content provider for sport education.

The founder Martin Brockman is a 2010 Commonwealth bronze medalist and a leading coach in Athletics. Martin developed a curriculum framework that can be applied to any sport, age group and talent level.

This paved our foundation for the identity using court, pitch and track line work to build the visual language of Performance Pathways.

Court and pitch line illustrations

Illustration of high jumper clearing bar

A World leading platform

The subscription based platform allows teachers and coaches to plan their own lessons with personalised dashboards, follow structured curriculums and learn from expert coaches through their online education courses.

Platform site on iPad

Examples of social media posts

curriculum structure for all subjects

We created hundreds of downloadable PDF teaching resources that worked in tandem with lesson video content, all hosted on the platform. These resources were designed to enhance the learning experience, providing educators with structured materials that complemented each lesson.

The layout of the resources were carefully crafted to ensure clarity and usability, making it easier for teachers to integrate the content into their varied class environments.

A selection of sport resource content

“James captured our mission by creating a visual identity that’s both authentic and impactful. Our brand not only looks fantastic but has elevated our presence in a growing sector, driving engagement & interest.”

Martin Brockman – Founder & Director

Credits & links
Brand Design: James Murphy
Web Design: Sam Moon
Platform Development: Spencer Nash
Videographer: One Shot Creative

performancepathways.co.uk