Honest Crust

Honest Crust are a new food-to-go brand that want to do things differently. They’re committed to offering great quality and tasty food that will help you eat good. But it doesn't stop there, they like to do good too – working in partnership with FareShare, using food as a gateway to help improve vulnerable people's lives.

In year one Honest Crust has committed to provide 200,000 meals through FareShare to those who need them most.

Honest Crust is a brand with a purpose that in a matter of weeks from launch has started to elevate it over and above it’s direct competitors. Just weeks from launch Honest Crust has won multiple new supply agreements and is growing at an accelerated rate. It’s already on its way to a brand value approaching £8m.

FareShare take fresh, in date and good to eat surplus food from the food industry and redistribute it to charities that turn it into meals. Last year they managed 16,992 tonnes of it.

Ape and Honest Crust were awarded a Silver at the 2020 DBA Design Effectiveness awards. Project produced as a Senior Designer at Ape Creative. All images copyright to Ape Creative 2024