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Martin Brockman Athletics

From a young age Martin has had an exceptional talent for Athletics. His career started from local clubs all the way up to representing Great Britain in the decathlon for almost a decade. This culminated in winning a Bronze medal at the 2010 Commonwealth Games in Delhi and Gold at the 2011 European Team Championships.

 
 

 Martin Brockman Athletics

From a young age Martin has had an exceptional talent for Athletics. His career started from local clubs all the way up to representing Great Britain in the decathlon for almost a decade. This culminated in winning a Bronze medal at the 2010 Commonwealth Games in Delhi and Gold at the 2011 European Team Championships.

 
 
Martin Brockman Glasgow 2014 highjump
 
 

THE NEXT CHAPTER

With over 15 years of experience Martin needed his own identity for a new venture in coaching grass-roots athletics and junior international athletes. The identity will also be used as a platform to supply schools and academy’s with an extensive coaching curriculum.

 
 
Martin Brockman logo
Running track lane inspiration
 
 

Martin’s new mark needed to have elements of athletics but not limited too. It also had to include one of his initials. Using inspiration from running tracks, an environment Martin’s very used to, we focus in on the final corner and straight to make a unique ‘M’ logo.

 
 
Initial Martin Brockman logo sketches
Animation of logo development
Primary and secondary logos
 
 

The track lines flow throughout all the applications as this is a familiar environment where Martin and his students train on a daily basis. It also helps push the identity into other sports for the future.

 
 
Various brand application
Brand brochure layout
Tote bag and hoodie merch
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